Caitlin Scott
LIVE LAUNCH
The Before
This month, I’m thrilled to showcase Caitlin Scott, a remarkable client who has been working with us for the past 4 months. Caitlin is a trailblazer in the field of healing arts and healing modalities training, as well as business development training for holistic practitioners. Her signature program, D-Codes, is offered exclusively during specific times of the year and has gained significant traction in the industry.
Before joining our team, Caitlin had worked with other marketing companies for ads management but was not satisfied with the results. Since partnering with us, Caitlin has experienced her biggest course launch yet, going $100k over her original launch goal. Our data-driven approach to streamlining and optimizing her launch has been instrumental in this success.
Caitlin's dedication to her craft and her passion for helping others are evident in her work. Her unique blend of healing arts training and business development expertise has made a significant impact on the lives of her clients. As we continue to work together, I’m excited to see Caitlin's business grow and thrive.
Caitlin's journey is a testament to the power of determination, the right team and the tailored strategy. We're confident that her success will inspire others and demonstrate the potential for growth when passion meets expertise. I’m proud to be a part of Caitlin's journey and look forward to witnessing her continued success.
The Strategy
When Caitlin first approached us, she was seeking a team that could enhance her existing strategies and alleviate her workload. She had a clear vision for her business and a strong desire to expand her reach. Her signature program, D-Codes, and her exclusive retreats for healers were already making waves in her niche. Our task was to take these successful elements and elevate them to new heights.
We built her strategy around the primary goal of maximizing sales of the D-Codes program and upsell her exclusive retreat. With an initial goal of $350,000 for this launch we first launched a strategic visibility campaign. We then focused on ad campaigns that would track landing page views so we could get them live 30 days before Caitlin’s launch. These ads were designed to generate excitement about the upcoming launch and achieve a low cost per landing page view.
Next we launched registration ads for Caitlin’s live video series, a 3-part masterclass, that led to the core offer priced at $2,500 with an upsell to an exclusive retreat. Our lead generation goal based on the sales goal, was to generate 1,000 leads.
This strategy underscores the power of a client's clear vision and our team's expertise in strategy execution. By leveraging Caitlin's strong messaging and our tailored approach for her unique niche, we crafted a journey that not only met but aimed to exceed the set objectives. This partnership highlights the power of a combined effort, with both parties bringing invaluable assets to the table.
The Results
Caitlin’s launch took place over the course of 45 days and included visibility ads, registration ads, a 3-part series, and finally the open cart phase. The results of this launch were impressive, with a total ad spend of $9,885.16, generating 1,519 leads at a cost per lead of $6.51 each.
The overall revenue generated from the launch was $470,000, with our cold traffic campaign responsible for bringing in 35% (or more) of that amount. This means that our efforts contributed to at least $164,500 in revenue. Caitlin's initial goal for the launch was $350,000, and the actual revenue exceeded that goal by $100,000.
The sales conversion rate for the launch was 35%, with an average order value (AOV) of $2,500. The return on investment (ROI) for the launch was 1,562.56%, and the return on ad spend (ROAS) was 16.63x. These figures demonstrate the success of the launch and the effectiveness of our strategy in driving more sales and revenue for Caitlin's business.
Caitlin’s launch was a resounding success, with our strategic efforts contributing to a significant portion of the overall revenue. Our creative team was able to effectively capture the brand’s complex messaging angle and infuse that into the copy and creative and capture the attention of their audience. We also saw incredible success with the retargeting ads, which contributed to overall course sales.
The results showcase the power of a well-executed strategy and the potential for growth when you have the right partners supporting you. We're proud to have played a part in Caitlin's journey and look forward to witnessing her continued success.
The Impact
The Result of Consistency & Dedication
The success of Caitlin’s launch has had a profound and transformative impact on both her business and her ability to make a difference in the lives of her clients. By exceeding her initial goal and generating consistent leads, she has been able to expand her offerings and build an additional level of predictability into her business. This stability has freed her to focus on her true passion: helping professionals and individuals heal and grow.
Caitlin's dedication to her clients and her mission has created a ripple effect of positive change. The successful launch has enabled her to impact even more individuals than before, furthering her mission to create lasting change in the lives of those she serves.
Reflecting on her experience working with us, Caitlin shared several key insights. She was extremely pleased and excited about the results of the launch and is now eager to set even bigger goals for her next launch. She has also learned that an extended landing page visibility ad period leading up to the launch is a valuable strategy that she wants to implement for future launches.
On top of that, she has gained a new sense of confidence in her lead generation, knowing that our team will handle it effectively. This allows her to focus on warming up and interacting with her audience, which is where her true passion lies.
Caitlin has expressed her satisfaction with our team and our services, and she is eager to refer us to her clients. The impact of our collaboration has not only been felt in the growth of her business but also in the lives of the individuals she serves.
“Team Hirsh has exceeded my expectations. I’ve worked with 3 fairly established ads agencies in the past who got worse results than I was able to achieve on my own. I was hesitant to try one more time, but my gut instinct was that Emily and her team do things differently.
I don’t know how they did it, but our new leads were repeating, almost verbatim, the exact things we knew our ideal clients would be going through inside our Facebook group. Her team provides phenomenal audits on your sales pages, opt-ins, and the resources attached to your launch - ensuring the new leads have a seamless experience from start to finish.
They found our perfect people with their ad targeting and copywriting skills, which I believe led to a perfectly executed launch on both sides. We are excited to continue our journey with Hirsh and have already referred a few of our friends who need a solid team to amplify their messages out to the world, too. Thanks, team Hirsh! We appreciate you!”
Caitlin Dianna
CEO Healers Rising