Courtney Malone
LEAD GENERATION
Introduction from Emily
This month I’m thrilled to highlight Courtney Malone, one of our newer Elite clients. Courtney’s magic is in Family Photography and helping other photographers up their game through courses and templates.
Before she partnered with us this past June, she was diligently working to grow her business solo and trying to plan and implement her organic and paid marketing on her own. When she came to us she was already organized, clear about her goals, and had a fantastic lead magnet already in place. Her commitment and clarity played a vital role in meeting us halfway, which has been instrumental in achieving the remarkable results we've seen.
Since she has partnered with Hirsh, Courtney’s business has seen massive growth. I’m constantly impressed by her dedication to her craft and her passion for teaching other photographers. We are so grateful to be working behind the scenes to amplify her reach.
It’s been incredible to watch her business grow so rapidly and I know you’re going to be inspired by how quickly her strategy has worked to get her such game-changing results.
The Strategy
When we did our initial audit of Courtney’s funnel we agreed that she already had an excellent lead magnet and we just needed to create a process to better utilize it. Our goal was to craft a journey for potential clients, leading them from the initial awareness stage, through nurturing and building trust, and then ultimately guide them to take action and purchase her high-ticket Lifestyle Lighting Framework Course.
As we started the process of building her custom strategy we took a deep dive into all of her existing materials and refined each of them with clearer, more aligned messaging and designed creatives tailored to be a seamless extension of her brand and capture the attention of her target audience.
Leveraging the new copy and design assets, we rolled out visibility and lead generation ads. The results were outstanding: an impressive 539 warm leads and 18 course sales, generating a 16.7x ROAs!
Our strategic approach was custom made for Courtney’s unique business and specific niche in photography and photography education. We focused on creating a streamlined, engaging journey for each potential customer. This, combined with Courtney’s foundational assets, allowed us to surge past our initial goals, almost tripling the expected sales.
The Results
Courtney's achievements in just one month have been nothing short of spectacular. The investments in her ads were strategic and carefully monitored. With an ad spend of only $427.56, she attracted a total of 539 leads averaging $1.14 each, and her landing page converting at 58% which is significantly higher than any industry standard.
The end game of these efforts was sales, and this is where the results blew us away. From these leads, Courtney secured 18 sales of her course priced at $397, bringing in a total revenue of $7,146. This means she achieved a sales conversion rate of 3.34%, which is a huge accomplishment for a higher investment course. For every dollar she spent on advertising, she made back 16.7 times that amount, achieving a 16.7x ROAs.
These results highlight how the strategy's effectiveness combined with Courtney’s compelling offer create a perfect partnership. This phenomenal outcome within just a month places Courtney in a strong position for further scaling and growth.
The Impact
By harnessing the power of a solid marketing strategy and leveraging her already valuable lead magnet, Courtney has unlocked significant growth for her business. Not only has she added more streams of revenue to her business, but she's also amplifying the art and skill of professional family photography. This isn't just about numbers and sales. It's about enabling other photographers to uplevel their craft and businesses, creating a ripple effect that benefits countless families by capturing cherished memories.
Courtney's excitement is obvious in every conversation the team has with her. The support from Hirsh has given her the freedom and clarity to focus on what she loves: creating and teaching. She's expressed sheer joy and excitement, being able to direct her energy towards refining her courses and services while we've taken the reins on marketing. This newfound focus has, in turn, allowed her to better serve her students and clients.
A huge win from our collaboration has been her realization that delegating certain aspects of her business, like marketing, could quickly generate the growth she'd envisioned. She's been particularly blown away by the results, and if we were to capture her thoughts towards our team in one word, it would be a heartfelt "Thank you". We can't wait to continue this momentum, and with Courtney's dedication and our expertise combined, the future looks very profitable.
Top Performing Ads:
Takeaways:
Learning → Recycling → Refreshing
To optimize our client's launch strategy, we start by looking at previous launches and identifying what has worked best and what hasn’t. Next, we keep every successful element we find to use again and toss out anything that didn’t convert well. Then we create fresh copy & creative assets that are in line with what we’ve seen converts. We make sure to address common objections, answer questions that we’ve seen pop up and use genuine testimonials to cement the campaign's credibility, leading to better conversions.
