Dianne came to us with a SLO funnel that was converting well beyond industry averages. What she needed our support with was more leads and increasing the overall profitability of the funnel. The biggest opportunity was increasing the conversion rate with her upsell.
Our team went into action and made the following adjustments:
- At the time, her upsell was only within her email sequence. We changed her funnel to have the offer on her thank you page so everyone that grabs her initial offer will see her upsell.
- Our team audited and improved the sales page she was using for the upsell and applied it to the thank you page.
- We audited and improved the email sequence being sent to all customers who purchased her first product but didn’t purchase her upsell.
- We also tested out a lower price point.
As shared previously, these adjustments resulted in an increased conversion rate with her upsell from 1.5% to 7.5% and her ROAs went from 1.7x to 3x.
This is an excellent example of the power of knowing your data and also being okay to pitch on the thank you page at the right price point.