Dianne DelReyes

Self Liquidating Offers or 
Monetizing Your Ad Spend

Introduction from Emily

This month I’m excited to feature one of our Elite clients, Dianne DelReyes, and the success she has had with her SLO funnel. Dianne teaches wellness practitioners how to incorporate essential oils and acupoints into their practices.

Dianne came to us with an already converting SLO funnel but overall wanted to increase the profitability of the funnel. Our team went into action giving strategy suggestions and doing in-depth audits of her entire funnel.

The result? We took Dianne's upsell conversion rate from 1.5% to 7.5% and her ROAs went 1.7x to 3x.

We have truly enjoyed working with Dianne and her constant willingness to implement anything we recommend. She is an exemplar for really caring about her audience and customers, constantly working to connect with them and provide the most valuable.

The Strategy:

Dianne came to us with a SLO funnel that was converting well beyond industry averages. What she needed our support with was more leads and increasing the overall profitability of the funnel. The biggest opportunity was increasing the conversion rate with her upsell.

Our team went into action and made the following adjustments:

- At the time, her upsell was only within her email sequence. We changed her funnel to have the offer on her thank you page so everyone that grabs her initial offer will see her upsell.
- Our team audited and improved the sales page she was using for the upsell and applied it to the thank you page.
- We audited and improved the email sequence being sent to all customers who purchased her first product but didn’t purchase her upsell.
- We also tested out a lower price point.

As shared previously, these adjustments resulted in an increased conversion rate with her upsell from 1.5% to 7.5% and her ROAs went from 1.7x to 3x.

This is an excellent example of the power of knowing your data and also being okay to pitch on the thank you page at the right price point.

The Results:

September Numbers
Ad Spend: $1,452
Product #1 Sales Conversion: 14.2%
Product #2 Sales Conversion: 5.8%
Average ROAs: 2.3x

The Impact:

Our rapid decisions that led to increasing Dianne’s conversions allowed her to impact more people through her products and increase her overall revenue. Our team supported her through a constant marketing plan and took over testing and optimization, so she was able to step more fully into her role as a CEO.

Campaign Key Takeaways:

  • Focus On The Specific Gap In The Funnel: We followed our process to find the gap in Dianne’s funnel in order to improve and create opportunity. By doing so, we saw potential with her upsell sales conversion by auditing and optimizing everything that contributed to that conversion - the sales page, the email sequence, and the strategy itself. 
  • The Experience Matters Too: One thing we changed was the actual experience somebody had going through Dianne’s funnel. We changed when the lead was sold her upsell offer and the price. We ended up changing these two factors because we were putting ourselves in the shoes of the person purchasing her first offer. We found that it made sense to pitch this offer sooner, but that the price jump was ‘too much’ for her audience.
  • We Tested: Every change we made we then waited 5-7 days to see the impact it had, tracking the results against our goals every day until we were in the ‘green’ and meeting our goal. We then DOUBLED Dianne’s budget, skyrocketing her net profit! 

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