When Irina first partnered with us and explained her existing live webinar strategy, it was evident she had a strong foundation. During our initial review of her funnel, we realized the quality of her lead magnet, with her crystal-clear tagline: “How to Land Your Next HR Role in 90 Days or Less”. It's a statement that spells out results, timeframe, and target audience without any ambiguity.
Our mission was to amplify this already potent message and guide potential HR professionals from discovering the HR Star online group coaching program to making the informed decision to invest in their career growth through it.
To initiate this custom strategy for Irina, we undertook an extensive review of her existing materials. We noted the strongest elements and optimized them for better alignment with her audience. While Irina's clarity and targeted messaging set the stage, our team was in charge of designing and implementing ads that spoke directly to her niche – HR professionals seeking growth.
With the fresh, streamlined content and design assets, we launched visibility alongside lead generation ads. These efforts aimed not only at awareness but also at driving conversions for her live webinar funnel which led to her online program priced at $1,997 CAD per participant. Our goal was to achieve Irina's ambitious sales goal of $20k CAD.
Our collaboration with Irina spotlights the power of a client's clear vision and our team's expertise in strategy execution. By leveraging Irina's strong messaging and our tailored approach for her unique HR niche, we crafted a journey that not only met but aimed to exceed the set objectives. This partnership underscores the power of a combined effort, with both parties bringing invaluable assets to the table.