Irina Posen

LEAD GENERATION

Introduction from Emily

This month, I'm excited to put the spotlight on Irina, one of our more recent clients. Irina is a powerhouse in the world of career coaching. Through her innovative online program, HR Star, she’s making a significant difference by guiding HR professionals to land the jobs they've always wanted.

Irina was already making an impact when she approached us with nearly 15 years of experience in HR leadership and her credentials as a certified career coach. It was clear she knew her audience inside out.

Before joining forces with us in late July, Irina had already established a strong base. She hadn't ventured into ads yet and was driving organic traffic to her webinars, showing her proactive approach. This was grounded in her deep understanding of HR professionals’ day-to-day struggles, such as battling AI-driven application screenings and facing the all-too-common silence from LinkedIn recruiters.

Since teaming up, there's been a noticeable upswing in Irina's business. Her deep understanding of the HR world, combined with our expertise, is proving to be a winning combination. It's not just about the numbers, though. Irina's passion for her craft and her dedication to helping others shine is evident in everything she does. We're proud to be working alongside her, amplifying her message.

Seeing the swift growth of her business is inspiring. Irina's journey is a testament to what can be achieved when determination meets the right strategy. We're confident you'll find her success as motivating as we do.

The Strategy

When Irina first partnered with us and explained her existing live webinar strategy, it was evident she had a strong foundation. During our initial review of her funnel, we realized the quality of her lead magnet, with her crystal-clear tagline: “How to Land Your Next HR Role in 90 Days or Less”. It's a statement that spells out results, timeframe, and target audience without any ambiguity.

Our mission was to amplify this already potent message and guide potential HR professionals from discovering the HR Star online group coaching program to making the informed decision to invest in their career growth through it.

To initiate this custom strategy for Irina, we undertook an extensive review of her existing materials. We noted the strongest elements and optimized them for better alignment with her audience. While Irina's clarity and targeted messaging set the stage, our team was in charge of designing and implementing ads that spoke directly to her niche – HR professionals seeking growth.

With the fresh, streamlined content and design assets, we launched visibility alongside lead generation ads. These efforts aimed not only at awareness but also at driving conversions for her live webinar funnel which led to her online program priced at $1,997 CAD per participant. Our goal was to achieve Irina's ambitious sales goal of $20k CAD.

Our collaboration with Irina spotlights the power of a client's clear vision and our team's expertise in strategy execution. By leveraging Irina's strong messaging and our tailored approach for her unique HR niche, we crafted a journey that not only met but aimed to exceed the set objectives. This partnership underscores the power of a combined effort, with both parties bringing invaluable assets to the table.

Lead Gen Ad

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FREE TRAINING AD

STRAIGHT TO APPLICATION AD

STRAIGHT TO APPLICATION AD

The Results

  • Irina's performance over a short span from August 31st to September 12th has been truly remarkable. With an ad budget of just $1,291, she successfully brought in an incredible 213 leads, each costing an average of $6.06. In addition, her landing page performance had a strong conversion rate of 35.7%, which speaks volumes about the compelling content and her connection with her audience.
  • Her sales results are even more exciting. She had 213 leads from ads and achieved a total 10 solid sales of her HR Star online coaching program, with an average order value of $2,200 due to the inclusion of payment plans. This translates to a winning sales conversion rate of 4.7%. Also, for every dollar Irina invested in her ads, she received she saw a 17x ROAS. That's a significant return, resulting in an overall revenue of $22k CAD.
  • These figures underline the significance between our meticulously crafted strategy and Irina's impactful program. Achieving such impressive results in less than two weeks not only showcases the potential of the collaboration but also sets the stage for further expansion and success.

Takeaways:

Transformative Impact

By tapping into the power of targeted advertising and leveraging her strong program, Irina has created a transformative impact in the world of HR professionals. But this journey isn't just about achieving impressive sales figures. It’s about changing lives. With Irina's guidance, countless clients have landed their dream roles, with some even achieving their career goals in less than 30 days.

Collaborating with our team has given her the latitude and precision to focus on her true passion: coaching HR professionals to their dream jobs. She's excited to be able to direct her energies toward enhancing her coaching techniques and the HR Star program, all while we handle the strategy to get her in front of more of her target audience that needs her support. This means she can make an even bigger impact on her students' lives.

One of the key realizations Irina had is how strategic advertising can exponentially accelerate growth, far beyond organic reach. The speed at which she achieved her highest revenue month is a testament to that. With her focused dedication and our strategic prowess, the future has so much potential for greater growth.

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