Kristen Zook

E-Commerce

Introduction from Emily

It's my pleasure to introduce you to Kristen Zook, a client of ours who runs an e-commerce company that creates stand-alone hammock stands. Kristen's been working with us since December 2022, and let me tell you, it's been quite a ride.

Before Kristen joined forces with our team, she and her business partner were struggling to make sales online. Their business was primarily relying on in-person sales, and she wanted to be able to scale by using online sales. But as many entrepreneurs know, the transition from in-person to online sales isn't always easy, and they were feeling the weight of that challenge.

When Kristen first approached us, she was feeling frustrated and defeated. She'd tried all sorts of tactics to increase her online sales, but nothing seemed to be working. It was clear to her that she needed help, and that's where we came in.

Over the past few months, we've worked closely with Kristen to create a successful funnel that's helped her business thrive in the competitive world of e-commerce. Kristen's online sales have skyrocketed since she started working with us, and she's feeling more confident than ever in her business.

In this client highlight, I'll be sharing more about Kristen's journey with our team, including the ups and downs, the challenges and successes, and everything in between. I hope that Kristen's story will inspire other entrepreneurs who may be facing similar struggles, and show that with the right team and support, anything is possible.

The Strategy:

Our team worked with Kristen to develop a comprehensive Kickstarter campaign strategy to ensure its success. Kristen had already made the decision to launch her product through Kickstarter, and we worked together to create a plan that would effectively promote her product and generate interest among potential backers.

Our team recognized that Kristen's product, a portable hammock stand for two people, was unique and had great potential in the outdoor market. Therefore, we focused on developing a strategy that would showcase the product's benefits and appeal to its target audience. We set a goal to hit $20K in crowdfunding.

In addition to the Kickstarter campaign, we implemented a 10-day awareness campaign to drive interest and build momentum for the launch. We also optimized the campaign page with engaging visuals, persuasive copy, and a clear call to action to maximize conversions.

Our team closely monitored the campaign and made adjustments along the way to ensure its success. We provided regular updates to Kristen and worked closely with her to respond to any questions or concerns from potential backers.

The Results:

Based on the strategy we executed alongside the immense organic efforts Kristen and her team put in before the Kickstarter launched, the results of our Kickstarter campaign were exceptional and exceeded both our expectations and the client's goals. Our team utilized a traffic campaign to drive interest to a landing page for seven days before the "open cart" and then directed traffic to the Kickstarter campaign once the cart was opened.

Our goal was to hit $20K for the entire campaign, but within 30 minutes of the cart opening, we far exceeded that by reaching $71K (68.2X ROAS). Within the first 24 hours, we hit $88,637 (84.9X ROAS), and the campaign's success continued throughout its duration.

The overall sales totaled $144,792 with just $3,296.88 in ad spend, which is an exceptional return on investment.

The Impact:

The impact of our Kickstarter campaign strategy for Kristen's product has been significant.

With the impressive results achieved, the client can now launch their innovative product into the market and scale it to the masses. Kristen and her partner are overjoyed with the success of the campaign and are leveraging it as part of a new PR campaign to increase her brand's visibility.

Overall, the campaign's success has provided the client with the resources they need to bring their product to the market, and it has given them the confidence to pursue future growth opportunities. We are thrilled to have been a part of Kristen's success and look forward to continuing to support her business as it grows.

Campaign Key Takeaways:

Based on our experience working with Kristen, we've identified three major takeaways from our Kickstarter campaign strategy.

Great creatives are key: By focusing on developing compelling creatives that attracted audience attention, we were able to generate interest in the product and build brand awareness.Feature: Explain the benefit of your products
Effective targeting is crucial: By utilizing traffic ads and targeting effectively, we were able to get more eyes on the brand-new product and reach a broader audience, which ultimately led to exceeding our client's expectations.
A broad audience is essential when launching a new product: It's critical to get a product in front of as many people as possible to increase the chances of success. Looking at outside-the-box audience development strategies can be helpful in scaling a product and reaching new audiences.
Have a team that pivots quickly is essential to success in business: By quickly adapting to changing circumstances and pivoting when necessary, businesses can increase their revenue and focus on other aspects of their business. Our success with Kristen's campaign demonstrates the importance of pivoting quickly and targeting effectively in achieving growth and scaling a product. For businesses looking to launch new products or expand their reach, it's essential to have a team that can pivot quickly and target effectively to increase their chances of success.

Top Performing Ads:

Best Performing Ad for the Hammock Stand

Best Performing Visibility Ad

Best Performing Ad for the Freedom Stand

What our client had to say about working with our team:

"We have a very niche, high-ticket product line that we were struggling to sell online. We knew we had great products that solve a plethora of problems, so it was disheartening that people weren’t buying. After a few months of listening to Emily’s podcast, we decided to book a discovery call and haven’t looked back since. Team Hirsh works quickly and thoroughly. They did a deep dive into our business and learned everything they could about us, our products, and our customers.

They helped establish much better funnels by fixing our e-mail sequences, landing pages, opt-ins, and ads. We saw our online sales spike nearly instantly after Team Hirsh began running our facebook and instagram ads. In fact, Q1 online sales this year tripled compared to Q1 last year. This gives us not only room to breathe financially, but room to be even more innovative!

The expertise of Team Hirsh is exponentially more than what we could DIY and way beyond that of other marketers we’ve worked with. We know we are right on the edge of massive growth, and we feel confident because Hirsh Marketing is right there with us."