When she first came on board we helped Kristen with a Kickstarter campaign, which was a great success -- raising a significant amount of revenue and attracting a lot of aligned ideal customers for future launches.
Back in February, we did a Kickstarter launch for Kristen promoting the Turtlebug Hammock Stand which was a big success. With ads and organic efforts, she got 486 backers who pledged $203,957 to support the project.
The next product launch for the Hive Hammock Stand was planned for the end of June. To boost sales, we knew that we needed to grow and nurture her email list during the months when there were no products to sell. This way, she would have a larger and more engaged audience for the Hive Hammock Stand launch.
To start, we used visibility ads to build up her audience, where 10,471 people watched the video, costing $0.005 each. This helped us attract Kristen’s ideal customer and get an idea of who we needed to target for her upcoming stock.
Knowing that she wouldn’t have products available for sale in the next few months, we created two lead magnet strategies to grow and engage her customer list between launches. This way, when her products are available again, she'd have a pool of warm leads who are chomping at the bit to get their hands on her products.
The two ads got over 2,000 landing page views combined, both had super successful click-through rates and led to a total of 765 warm, aligned leads for $1.90-$1.80 each.
After all of that prep work, it was time to make some SALES. We took everything we learned from the previous campaigns and started running retargeting ads aimed at people who have already shown interest in her products or had opted into her lead magnets.
These ads feature two specific items: a low-cost offer of lightweight camp chairs for $120 and a higher-cost offer of the HIVE Hammock stand for $1,199.00