Mallory Nowak

LIVE LAUNCHES FOR PRODUCTS OR SERVICES

Introduction from Emily

I am thrilled to spotlight one of our Elite clients, Mallory, this month. She is a functional nutritionist who helps people with Type 2 Diabetes take charge of their health by repairing their blood sugar and A1C. With her expertise and support, Mallory guides individuals as they learn to manage their condition and make healthy changes to their habits and lifestyle.
Mallory's core offer, The Type 2 Transformation Program, is a 12-week online program that teaches a comprehensive approach to blood sugar repair and A1C control.

Thanks to Mallory's help, her clients are able to put Type 2 Diabetes in remission and take control of their health, allowing them to live their lives with greater fulfillment and joy.

Mallory used to rely on sales calls as a means of generating sales but eventually suffered from burnout. Despite her efforts to move away from this approach, she struggled to find success. So in December 2022, she came to us ready for support to change this.
I am excited to share Mallory's success during her short time with us and the strategy we used.

The Strategy:

The main goal of Mallory's strategy was to give her a successful launch that would bring in more sales revenue.

We decided to use a live launch funnel to start, as Mallory had seen success with this approach before. However, she had experienced a decrease in sales when she switched to an evergreen model and stopped offering sales calls.

Our team worked with Mallory to recreate her live 5 day challenge, but with a better approach. We provided her with a well-structured pitch script, a compelling bonus offer, and effective follow-up emails to avoid any sales calls.

We carefully reviewed Mallory's 5 day challenge, offering advice and suggestions for improvement. We also audited her registration page and emails. Additionally, we created the ad copy and creatives, then brought leads to her launch through those ads with targeting that would work for her specific audience.

The Results:

Mallory's launch was a great success! She had a total of 1,446 registrants for her 5 day challenge, with 1,243 of them coming from our advertising efforts and 203 being organic. Mallory put $1k into ads and made a total of $43k from the launch, which is an impressive 43x return on ad spend (ROAS).

In terms of sales conversion, 2.25% of registrants purchased her program. This shows that her advertising efforts and overall launch strategy were effective in reaching her target audience and converting them into paying customers.

The Impact:

Mallory is thrilled with her launch results.

It has been proven that she doesn't need sales calls to sell her course and that she can sell it to a new audience during a live event. With these results, Mallory knows that she can grow her business by using ads to reach more people who need her help. She has found a solution to a difficult problem and can now help more people by scaling her business.

Campaign Key Takeaways:

  • The Importance of a Strong Pitch: Mallory learned that the success of her Live launch hinged on the strength of her pitch. Team Hirsh took the time to watch her webinar and provide her with a step-by-step script and slide visuals, as well as auditing her script and slides after she made revisions for extra support.Pivot when necessary: 
  • The Power of Email Auditing: Our team's email auditing efforts paid off, resulting in over 30% open rates and 1-3% click-through rates across the board for sales emails. The feedback provided helped to increase conversions and attract Mallory's ideal customers. In fact, over 51% of Mallory’s buyers from this live launch purchased from the post-challenge sales emails!
  • ​The Ability to Convert a Cold Audience: Mallory was able to successfully sell her course to a cold audience during a Live event. This proved that she can sell without sales calls and scale infinitely with ads.

Top Performing Ad:

What our client had to say about working with our team:

“Within our first month working together, Team Hirsh has completely transformed what’s possible for my business. I can confidently say goodbye to all those dreaded sales calls without saying goodbye to my monthly paycheck!

When Emily says they find the hidden leaks in your funnel, SHE MEANS IT. Their audits and strategy are gold. They gave me clear direction without overwhelming me, helping me execute my biggest launch to date in less than 3 weeks!

I agreed to put $1,000 towards ad spend for my 5 day challenge, unsure of what the outcome would be since I did NOT want to offer sales calls like I did in the past. I ended up earning $43,000 during my live launch that week—a 43x return on ad spend and more than double my biggest month-to-date, without a single sales call!

Team Hirsh does so much more than run ads, folks! You get access to a talented strategist, a copywriter, a creative design team AND an ads manager. They’ll create realistic timelines to keep everyone on track while honoring your unique brand & core values. They’ve completely over-delivered and exceeded my high expectations.

Look: You’re already working hard on your business. Team Hirsh will cut through the noise and help you put your time, effort & energy where it matters MOST.

I can’t express how incredible it feels to be supported by such an amazing and responsive team of pros, which allows me to show up where I shine most serving my clients—thank you Team Hirsh!”

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